America’s oldest restaurant chain, A&W Restaurants is celebrating National Root Beer Float Day on August 6 by giving free Root Beer Floats as part of The Float Flex challenge.
What is the Float Flex Challenge? a challenge where each visitor to the US A&W outlets flaunts their new physique with their best muscle-flexing pose between 2 p.m.–8 p.m. local time and receives a free, small Root Beer Float as a reward.
What is the A&W Root Beer Float? The A&W Root Beer Float Made Fresh Root Beer and creamy vanilla soft serve in a frosty glass mug that makes up the massive A&W Root Beer Float known around the world for over 100 years.
The Root Beer Float is known to be one of the heaviest drinks in the fast food industry, weighing around 3 pounds 5 ounces.
Social media influencers like Keith Habersberger of The Try Guys are promoting the “Float Flex” campaign.
They even created a home exercise kit featuring weighted Root Beer Float replicas, headbands, wristbands, and more to help float fans pack on muscle before the big day. A&W will be promoting “Float Flex” content on their own social media channels, as well as with paid social ads targeting existing customers and other fast food fans.
Suggested donation to A&W’s nonprofit partner DAV (Disabled American Veterans) is encouraged, but not required, to get the free float.
A&W has contributed over $1 million for veteran-related charities through their annual National Root Beer Float Day promotion.
Anyone aged 13 and up can get a free Root Beer Float every year on their birthday, plus more exclusive deals on A&W’s All-American Food, by joining Rooty’s Mug Club at awrestaurants.com/float-flex.
SOURCE A&W Restaurants
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