Look, I’m usually the first person to roll my eyes when a Hollywood A-lister decides to “disrupt” the beverage industry with yet another vanity project.
But Tom Holland’s BERO—the premium non-alcoholic beer brand he co-founded—seems to be playing a slightly more thoughtful game.
Their latest move? A limited-edition line of non-alcoholic Shandies that feel less like a marketing gimmick and more like a genuine nod to Holland’s British upbringing.
The most interesting bit? Holland admitted he essentially built this new line for “Z” (that’s Zendaya, for those living under a rock). Apparently, she’s not much of a beer drinker.
So, Holland and CEO John Herman went back to the lab to create something that bridges the gap between a crisp lager and a craft soda.
The result is a 30/70 split: thirty percent of their signature Kingston Golden Pils and seventy percent lemonade, layered with real fruit.
It’s the “sneakernet” of drinks—getting people into the beer world through a side door of citrus.
They’ve structured the release around the rhythm of a summer day, which—let’s be honest—is a clever bit of branding. The names of the four “varietals” sound more like a Spotify playlist than a beer lineup:
- Daybreak (Lemon Lime): The crisp, tart starter for those early beach hours.
- Golden Hour (Grapefruit): A mellow, pink-hued citrus pour.
- Sunset (Elderflower): Floral and complex—probably the “coolest” one in the bunch.
- Midnight (Blackberry Yuzu): A darker, herbal edge that feels right for the late-night crowd.
What I like here is the transparency. In the announcement, they aren’t trying to pretend this is a heavy, hop-forward experience. It’s a thirst-quencher, plain and simple.
Herman noted that while the core “NA beer” crowd will dig it, this is really an olive branch to people who find pilsners too bitter or heavy.
By layering incredible fruit flavors over a premium non-alcoholic base, they’re betting on the “occasional” drinker who just wants a decent, ice-cold sip at a BBQ without the subsequent headache.
If you’re looking to snag a pack, the logistics are a bit of a staggered dance. Pre-sale kicked off today (June 1) on their site for “Club BERO” members.
The rest of the internet can get in on the action starting June 8.
But the real win for the brand is the retail play. Target is the big partner here, becoming the first national retailer to stock these cans on June 14.
By July 1, you’ll see them everywhere from Total Wine to Sprouts and even high-end hotel bars like Thompson and HEI.
It’s a bold expansion for a brand that only has a few core SKUs (like their Edge Hill Hazy IPA or Noon Wheat). Is the non-alcoholic market getting crowded? Absolutely.
But a fruit-forward shandy—especially one with 120-ounce cans and a “Spider-Man” co-sign—feels like it has enough legs to stand out in a sea of generic seltzers.
If it’s good enough for Z, it’s probably good enough for your next outdoor dinner.
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