Cheddies Crackers Goes Nationwide with Target Rollout, Backed by Gravette Capital

Cheddies, the snack brand known for its organic cheese crackers made with real cheddar from regenerative farms, is making a major move.

With the support of Gravette Capital, Cheddies is launching a nationwide rollout across more than 1,700 Target locations.

This expansion features Cheddies’ popular Classic and Spicy Cheddar 4.2 oz crackers, a new Classic Cheddar Cracker Multipack in 800 stores, and the debut retail placement for their Chili Lime crackers in 1,100 locations.

To celebrate, Cheddies is offering an in-store promotion through March 15th.

“As a father and entrepreneur, I believe in supporting brands that make healthier choices easier for families,” said Paul Gravette, CEO and Founder of Gravette Capital.

What Makes Cheddies Unique?

• Real Ingredients: Cheddies uses fresh cheddar cheese from regenerative farms, offering 4x more cheese and 2x the protein compared to leading brands.
• Sustainable Sourcing: Cheddies is the first snack brand to use regenerative organic cheddar, promoting farming practices that benefit soil health, biodiversity, and animal welfare.
• Better Nutrition: With 6g of protein per serving, Cheddies provides a satisfying, protein-packed snack made with simple, clean ingredients and no artificial additives.

To further amplify the launch, Cheddies has partnered with Grammy-nominated DJ and producer Steve Aoki, who joins the team as Chief Snacking Officer. “When I discovered Cheddies, their savory taste and satisfying crunch had me hooked right away,” said Aoki.

Who are Cheddies and Gravette Capital?

Cheddies, founded in 2015 and based in Austin, TX, is dedicated to crafting high-protein cheese crackers with real, clean ingredients. Gravette Capital is a private equity firm that supports emerging brands focused on quality, sustainability, and consumer well-being.

Cheddies snacks, crafted with simple ingredients like organic cheese from regenerative dairies, have built a cult following among those who demand bold flavor, strong nutritional profile, and environmental responsibility,

stated Gravette Capital.

SOURCE Gravette Capital