Chips Ahoy! has introduced a new product, “Chips Ahoy! Big Chewy Cookie,” which is over three times the size of their regular Chewy cookie.
The new cookie is designed for on-the-go snacking and is significantly larger than the original, with chocolate chips that are four times larger.
It will be available in three flavors and is aimed at Gen-Z Chips Ahoy! fans.
- Chips Ahoy! Big Chewy Cookie: Delivering Classic Chips Ahoy! The chewy flavor is now bigger and with just the right amount of chocolatey chips to compliment the larger cookie and its soft-baked texture.
- Chips Ahoy! Big Chewy Cookie, Chocolatey Brownie: A decadent brownie-flavored base takes indulgence up a notch and delivers an extra chocolatey bite for even the biggest sweet-tooth.
- Chips Ahoy! Big Chewy Cookie, Chocolatey Caramel: Delicious caramel-flavored chips blend with the iconic sweetness of the Chips Ahoy! chocolatey chips to create a delicious mash-up of caramel and chocolatey flavors to deliver a big, indulgent bite.
The Chips Ahoy! Big Chewy Cookie will start rolling out in retailers nationwide in the USA in October, with each 2.5 oz pack priced at $2.29.
From our original cookies to our newest innovations, Chips Ahoy! fans have long enjoyed our iconic brand and mouthwatering flavors, For over 60 years, Chips Ahoy! cookies have been the go-to cookie for chocolate chip cookie lovers of all ages. Now, with the launch of Chips Ahoy! Big Chewy Cookies, we’re excited to be their on-the-go cookie choice as well, offering indulgence and happiness in each big, delicious bite. And perhaps the best part of all? Their bigger size means you have enough Chips Ahoy! deliciousness to share with a friend!
said Jen Levin, Senior Brand Manager for Chips Ahoy! US.
The new product was announced in a September 27, 2024 press release.
More information can be found on Chips Ahoy! social media platforms, including Instagram and TikTok.
SOURCE Chips Ahoy!
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