Cupbop Takes Korean BBQ to the UAE

SALT LAKE CITY, Dec. 10, 2024 – Cupbop, the popular fast-casual Korean BBQ concept, is expanding its international footprint with its first venture into the United Arab Emirates. The brand has inked a development deal with RMAL Hospitality to bring its unique “Korean BBQ in a cup” experience to the Emirates.

With a strong presence in the U.S. (57 locations) and Indonesia (over 200 locations), Cupbop is continuing its global expansion, introducing its flavorful twist on Korean cuisine to the Middle East.

RMAL Hospitality, a prominent restaurant and hotel development company, boasts a portfolio of international restaurant chains, including Wagamama, Trader Vic’s, Allo Beirut, and Marco Pierre White. Led by CEO Elias Madbak, a seasoned veteran in the restaurant franchise industry, RMAL Hospitality plans to open 10 Cupbop locations in the UAE, with the first expected to launch in the first half of 2025.

“At RMAL Hospitality, we are always searching for innovative and disruptive concepts that offer something truly remarkable to the market,” said Madbak. “Cupbop’s phenomenal success and rapid growth in diverse markets speak volumes about its widespread appeal. We are thrilled to partner with them and bring their vibrant and unique cuisine to the Emirates.”

Cupbop’s journey began in 2013 as a food truck in Salt Lake City, quickly gaining a loyal following. Founded by Junghun Song, the fast-casual Korean eatery is committed to serving high-quality cuisine while showcasing Korean flavors and culture. Its menu features tasty noodles and a fresh take on Korean BBQ classics, emphasizing quality ingredients. Cupbop also caters to various dietary needs, offering delicious gluten-free and vegetarian options.

“We are incredibly excited to bring Cupbop to the Emirates as the next step in our global expansion,” said Dok Kwon, Chief Operating Officer of Cupbop. “Our mission is to share Korean culture and cuisine with as many communities as possible. We have seen fantastic reception in both our U.S. and Indonesian locations, and we are eager to build a strong presence in the UAE.”

About Cupbop

Cupbop, the nation’s first quick-service Korean BBQ in a cup brand, is dedicated to providing quality Korean cuisine. With over 200 locations in Indonesia and 57 across the United States, Cupbop has experienced significant international and national success. Founded as a food truck in 2013, the brand maintains its roots with smaller storefronts and simplified operations, offering a streamlined business model. Cupbop is committed to highlighting Korean culture and has reimagined the Korean BBQ experience with its unique menu items. For more information, visit https://www.cupbop.com/.

SOURCE Cupbop