The Ferrero Group, through its North American subsidiary, Ferrero North America has announced that it has singed an agreement with Bio-Nutritional Research Group, Inc to acquire the Power Crunch snack company.
Since its founding in 1996, Power Crunch has become known for its popular protein snacks. Recent growth has been driven by its diverse portfolio, which includes a variety of wafer bars and the newly launched (2024) high-protein crisps.
Power Crunch offers a variety of popular products, including Protein Crisps, Protein Energy Bars, Kids Protein Snacks, Pro High Protein Bars, and Proto Whey Protein Powder.
Approximately 50 employees from Power Crunch’s Irvine, California, office will join the Ferrero Group in North America as part of the acquisition.
This acquisition further strengthens Ferrero’s presence in the better-for-you market, following its European acquisitions of FULFIL and Eat Natural. It also marks another step in Ferrero’s U.S. expansion, which has included the integration of chocolate brands Butterfinger, Baby Ruth, and CRUNCH, as well as cookie brands Keebler, Famous Amos, and Mother’s. Iowa-based Wells Enterprises joined the Ferrero Group in 2022.
Closure of the transaction is expected within the coming weeks, contingent upon customary closing conditions.
We’re thrilled to welcome Power Crunch to the Ferrero family and our ever-expanding portfolio of products in the U.S., The quality craftsmanship and thoughtful investment Ferrero applies to our portfolio has driven our success across categories. We look forward to applying the same formula to the better-for-you category, starting with the distinctive products produced by the exceptional Power Crunch team.
said Michael Lindsey, President and Chief Business Officer of Ferrero North America.
Founded in 1946 in Alba, Italy, Ferrero has grown into one of the world’s largest sweet-packaged food companies, boasting over 35 iconic brands like Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher® sold in more than 170 countries. With over 38,000 employees, the third-generation family-owned company is dedicated to bringing joy to people globally through its beloved treats and snacks, maintaining a strong commitment to quality, excellence, heritage, and the well-being of the planet and its operating communities.
Power Crunch joining Ferrero is an amazing opportunity, The company’s commitment to quality and ambitions in the better-for-you snacks category will help bring Power Crunch to more consumers than ever before.
said Kevin Lawrence, Power Crunch Founder and CEO.
SOURCE Ferrero North America
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