HI-CHEW Expands Stick Flavor Offerings with Introduction of Blue Raspberry Stick

HI-CHEW launches new Blue Raspberry chewy candy sticks Originally a standout in the beloved HI-CHEW Fantasy Mix, this fan-favorite flavor is now available on its own stick packaging, making it easy to enjoy the flavor on-the-go or share it with friends.

The Blue Raspberry Stick marks HI-CHEW’s first new classic stick flavor since 2020. The brand continues to innovate with new formats and expand its flavor offerings.

A 2021 Nielsen survey for HI-CHEW reveals Blue Raspberry as the top flavor choice among Gen-Z and Millennial consumers. The survey inspired the creation of HI-CHEW Fantasy Mix, featuring Blue Raspberry, Blue Hawaii, and Rainbow Sherbet. Blue Raspberry also debuts in the classic stick format, the first since Sweet & Sour Watermelon in 2020.

HI-CHEW^® is constantly seeking ways to expand our flavor offerings as well as the format of our current product portfolio, With its unique flavor profiles, Fantasy Mix was one of the most innovative products we’ve introduced to consumers and has since stood out in retailers with its whimsical packaging. Our stick offerings hold some of our most popular flavors, and we’re thrilled that Blue Raspberry has joined the roster.

said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc.

The HI-CHEW® Blue Raspberry Stick is now available for purchase on HI-CHEW.com.

Morinaga America, Inc. is the official distributor of HI-CHEW^®, HI-SOFT^™, and Chargel^™ in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina. With over 200 flavors of HI-CHEW^® having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery.

SOURCE HI-CHEW