Boulder, CO – March 3, 2025 – Justin’s is shaking things up in a big way! They’re not just sticking to their classic nut butters anymore. They’re branching out with a brand-new crunchy peanut butter, decadent candy bars, and even frozen pocket sandwiches! Let’s break it down.
First up, say hello to Justin’s Classic Crunchy Peanut Butter.
Finally, a crunchy option from the brand we all love! This isn’t just any crunchy peanut butter; it’s got Justin’s signature grind, and it’s Non-GMO Project Verified, Pollinator-friendly, gluten-free, and kosher. With over 50% of peanut butter buyers opting for crunchy, this move makes total sense. It’ll be hitting shelves in April, so get ready to spread the crunch!
At Justin’s, we’re nuts about crafting delicious nut butters made with simple, mindfully-sourced ingredients, That’s why we’re excited to now offer fans Classic Crunchy Peanut Butter, a key item that can drive growth in the peanut butter category.
says Jenny Burns, senior director of brand equity at Justin’s.
But wait, there’s more! Justin’s is also launching Peanut Caramel Nougat Chocolate Candy Bars. Think nostalgic candy bar, but with simple, organic ingredients.
They’re USDA-certified organic and Non-GMO Project Verified, and they are available in both dark and milk chocolate. You can grab them in single-serve bars or multi-serve pouches. Talk about a sweet treat!
And for the ultimate convenience, Justin’s is teaming up with Rudi’s Rocky Mountain Bakery to bring you Rudi’s Sandos made with Justin’s Peanut Butter.
These frozen pocket sandwiches are perfect for on-the-go snacking, lunches, or post-workout fuel. They’re made with Rudi’s Organic Bread and pack 11g of protein per sandwich. How cool is that?
We’re excited to expand into the frozen category through this partnership with Rudi’s to bring the simple joy of a ready-to-eat PB&J to new heights,
Burns adds.
These exciting new products are being showcased at Natural Products Expo West, so if you’re there, be sure to check them out!
To find out more about Justin’s and their products, visit their official website: justins.com.
Source Hormels Food
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