Summit, N.J. — It always starts around 4:00 PM on Sunday. That low-grade, gut-wrenching realization that the weekend is functionally dead, your inbox is about to explode, and Monday morning is looming like a dark cloud. Psychologists call it the “Sunday Scaries.” Most of us just call it depressing.
But this summer, Kenvue Inc.’s Lactaid is attempting to treat our collective pre-workweek anxiety with something a lot more delicious than mindfulness apps: free, real-dairy ice cream.
The brand is launching a summer-long initiative called Lactaid Sunday Dairies. To make it happen, they’ve teamed up with television personality and model Ciara Miller—whom you probably recognize from Bravo’s Summer House.
Miller, who suffers from dairy sensitivity herself, spent years enduring the grueling bumper-to-bumper crawl from the Hamptons back to New York City every Sunday evening, mentally prepping for the week while wishing the weekend would just slow down.
It’s a very, very specific kind of East Coast dread, and frankly, it’s the perfect backdrop for a campaign aimed at reclaiming those final weekend hours with a spoon in hand.
Let’s address the elephant in the room. A lot of people still think “lactose-free” means some sort of chalky, watery substitute. It doesn’t. Lactaid is actually made with 100% real milk and cream; they just introduce the lactase enzyme to break down the troublesome sugars before it hits your gut. It behaves exactly like standard premium ice cream because, well, it is.
To prove it to the skeptics, Lactaid is taking their carts on the road for two massive, free pop-up events this summer.
If you happen to live in New York or Los Angeles, you can score free scoops of classics like Cookies & Cream, Vanilla, or their brand-new, limited-edition summer flavor: Cherry Fudge Chip (which features a sweet cherry base, thick dark cherry swirls, and massive fudge chunks).
Here is exactly where and when to find them:
- New York City: June 7, 2026, from 12:00 PM to 4:00 PM ET. Look for them outside Chelsea Market at the corner of 10th and 15th Street.
- Los Angeles: July 12, 2026, from 11:00 AM to 8:00 PM PT. They’ll be parked right next to the Fountain on The Green at The Americana at Brand.
If you don’t live in NYC or LA, don’t panic. You can still get in on the action without leaving your couch. Lactaid is running a weekly sweepstakes on Instagram from June 7 through August 30, 2026, where they are giving away a literal year’s supply of ice cream.
To be honest, it’s a pretty sweet deal—winners get 52 coupons, which translates to one free quart of ice cream per week. All you have to do is follow @LACTAID on Instagram, like their weekly sweepstakes post, and comment with your absolute favorite flavor using the hashtag #LACTAIDSweepstakes.
For official sweepstakes rules, visit https://www.lactaid.com/socialgiveaway.
Whether you’re hunting down their new Cherry Fudge Chip flavor at your local grocery store or trying to win a freezer-full of Chocolate Chip Cookie Dough online, the goal here is simple. Sundays don’t have to be a countdown to Monday’s grind.
Sometimes, the best way to handle the upcoming week is to sit back, ignore your email notifications, and eat a giant bowl of ice cream.
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