NESCAFÉ® To Launch Limited Edition Caffeinate For National Ice Cream Day

As National Ice Cream Day approaches on July 21, NESCAFÉ, the world’s largest coffee producer, is set to delight espresso lovers with a special treat.

The brand is offering a chance to win a limited-edition NESCAFÉ® Affogato Kit, blending the rich flavors of espresso with the cool, creamy delight of ice cream in a perfect celebration of summer indulgence.

Inspired by TikTok’s affogato craze with nearly 24,000 videos and over 400 million views, NESCAFÉ® makes it easy to enjoy this classic Italian dessert—hot espresso over vanilla ice cream—thanks to the instant NESCAFÉ® Gold Espresso, requiring no machine.

All it takes is three easy steps to make your own rich and creamy affogato at home:

• Stir 1 tsp of NESCAFÉ Gold Espresso with 2 fl. oz (or 1/4 cup) of hot water in a glass or mug.
• Spoon 1-2 scoops of vanilla gelato or ice cream into a fresh coffee mug or preferred glassware.
• Pour hot espresso over the creamy treat, personalize as desired and enjoy with a spoon!

A velvety smooth taste made from responsibly sourced Golden Roasted Arabica Beans, NESCAFÉ Gold Espresso ensures each cup delivers the café-style crema that coffee connoisseurs expect from their espresso. Available in both Blonde and Intense roasts for fans to enjoy, no matter how mellow or bold their ideal cup (or affogato).  

Fans can enter for their chance to win this limited-edition kit and experience affogato instantly and effortlessly at www.nescafe.com/affogato from June 24 to July 22. Each NESCAFÉ Affogato Kit includes one jar of NESCAFÉ® Gold Espresso Intense Coffee (3.5 oz), a coupon to receive a free 14 oz. pint of ice cream, a recipe card, two glass coffee mugs, and two spoons.  

Additionally, New Yorkers, Angelenos, DCers and Chicagoans can get a free taste of the new NESCAFÉ Gold Espresso in August at select subways, including New York’s Grand Central Station along with Union Stations in Los Angeles, Chicago and Washington D.C.  Fans can check out the NESCAFÉ Instagram later this summer for more details.

“After introducing NESCAFÉ Gold Espresso to the U.S. in April, we knew National Ice Cream Day was the perfect opportunity to further showcase the versatility, quality and convenience of instant espresso,We know coffee drinkers – particularly the younger generations – love to experiment with flavors and recipes, and NESCAFÉ is the perfect partner for that as we advocate for living life on your own terms. Whether it’s setting the tone for your day with a café-style espresso or adding indulgence to your evening with a caffeinated dessert, affogato is one of many ways we’re making it easier to bring to life café-quality creations all summer long.” 

said Jonathan Iams, Director of NESCAFÉ U.S. Brand Marketing.

To keep up with the latest brand news, follow NESCAFÉ on Instagram, Facebook and X(Twitter), or visit their website nescafe.com/us/. 

About Nestlé USA

Nestlé USA is driving forward with a mission to enhance lives through its extensive food and beverage portfolio, featuring iconic brands such as Coffee mate, DiGiorno, and Nestlé Toll House, alongside trailblazers like Sweet Earth. Present in almost every American household, the company boasts the largest coffee portfolio in the U.S., including Nescafé and Nestlé Starbucks Coffee. As a division of Nestlé S.A., the Swiss-based global food and beverage giant, Nestlé USA contributes to a legacy of excellence, with Nestlé S.A. being named one of “The World’s Most Admired Food Companies” by Fortune for 25 consecutive years.