Rockit Global, a snack-sized apple company, is launching a Back to School campaign in the Middle East.
The campaign aims to fuel busy families with natural energy and contribute to selling 200 million apples in 2024.
A significant growth of 85% is forecasted for 2024 compared to 2023.
The campaign includes omnichannel activities such as in-store activations, social media giveaways, and interactive gift boxes.
Rockit’s brand character, Rocki, is leading the campaign to inspire consumers and highlight the importance of learning.
The limited-edition Back to School pack is now available in stores and online across GCC countries.
SOURCE Rockit
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