Sonny's BBQ Debuts Mobile App with Exclusive App-Based Rewards Program

Sonny’s BBQ has launched a mobile app and an app-exclusive rewards program.

The new initiatives are part of the brand’s commitment to meet changing guest needs and priorities.

The mobile app, developed with Thanx, has seen over 57,000 downloads and 160,000 digital orders since June.

The app has a high cart conversion rate of 83%, and a 29% conversion rate from email subscribers.

The loyalty rewards program offers 10 points for every dollar spent, with users receiving $5 off their first app order.

To celebrate the launch of the new program, Sonny’s BBQ is offering even more value to their loyalty rewards program members with 2x points throughout September and exclusive weekly rewards, including:

(9/9 – 9/15): Kids Meal Deal – Free Kids Meal with purchase of an adult entree
(9.16 – 9/22): Free banana pudding with the purchase of any entree
(9/23 – 9/30): BOGO BBQ Pork, Chicken and Turkey sandwiches

The new mobile app and loyalty rewards program were both developed to respond to guest needs during a time where many are feeling additional pressure on their pocketbooks. These initiatives are just two of the programs the brand is putting in place to offer exceptional value. Sonny’s BBQ is currently offering a Daily Deals program with unique promotions every day, including All You Can Eat offers all weekend long, every week. Learn more about these incredible deals at sonnysbbq.com/specials/dailydeals.

Points can be redeemed for unique offers, and to celebrate the launch, Sonny’s BBQ is offering 2x points throughout September and exclusive weekly rewards.

The Sonny’s BBQ app is available in the App Store and on Google Play. For more information about the brand’s loyalty program, visit their website at sonnysbbq.com or download the app.