Plano, Texas, February 24, 2026 – In a bold marketing move that has already sparked widespread chatter, KFC (KFC Corporation), based in Plano, TX, is not just bringing back a fan-favorite, but doing so with a highly theatrical, viral-ready announcement.
The Twister, a beloved wrap, is making its return, alongside a new $20 Build a Bucket designed for sharing.
But the real story is how KFC is spinning this comeback: via a supposed “fired employee” confession.
The message, delivered with an irreverent, “man to man” tone, claims a passionate (and now ex-) KFC employee “barged into the ceo’s office and demanded that we BRING BACK THE TWISTER.” The employee, supposedly fired for this act of defiance, states, “yeah i got fired but i did it for you. no regrets. you all got what you wanted. the twister is back today!!!!!” It’s a marketing stunt that leverages rebellion, passion, and a direct appeal to customer loyalty, all while attempting to generate massive buzz.
Melissa Cash, Chief Marketing Officer for KFC U.S., offers a more corporate, yet equally strategic, perspective. She emphasizes that “value can’t just mean price, and portability can’t come at the expense of satisfaction.”
The Twister, she explains, returns as “a wrap that stands on its own, now with even more ways to customize it, including a bacon option.”
It’s clear KFC is aiming for convenience without compromising on a filling, satisfying meal.
The Return of the Twister
Back by “popular demand,” the Twister features two crispy Original Recipe® Tenders layered with fresh lettuce, diced tomato, and KFC’s signature Pepper Mayo, all wrapped in a warm tortilla. It’s available in two builds:
- Twister Classic: Two crispy Original Recipe® Tenders with lettuce, tomato, and Pepper Mayo.
- Twister Bacon: Two crispy Original Recipe® Tenders topped with hickory-smoked bacon, lettuce, tomato, and Pepper Mayo.
For those who crave extra heat, Zinger Sauce is an optional add-on. This emphasis on customization and portability targets the modern diner’s need for a quick, satisfying meal on the go.
Introducing the $20 Build a Bucket
Alongside the Twister, KFC is debuting the $20 Build a Bucket, designed to simplify group ordering and “prove sharing doesn’t mean compromise.” This customizable meal includes:
- 8 pieces of Chicken on the Bone OR 8 Original Recipe® Tenders
- 4 individual sides (your pick)
- 4 buttery, flaky biscuits
- 4 sauces (with Tenders)
This new bundle offers “real abundance and real choice,” addressing the common dinner debate with flexibility and value.
Both the Twister and the $20 Build a Bucket reflect KFC’s focus on meeting guests’ evolving needs, modernizing its menu while staying true to its Original Recipe® roots.
The “fired employee” campaign is a daring, high-stakes gambit that, if successful, could see KFC not only bring back a beloved item but also generate a massive amount of organic conversation.
The question remains: was it worth “getting fired” for? The internet, and customers’ wallets, will soon tell.
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