50-year-old Makers of Sugar In The Raw, In The Raw, have announced a collaboration with over 40 premium coffee partners at more than 100 locations throughout New York City to celebrate National Coffee Day.
US National Coffee Day is celebrated on September 29th, followed by International Coffee Day on October 1st.
National Coffee Day is shared on the same day in countries such as Austria, Belgium, Canada, Ethiopia, Hungary, Iceland, India (Chikmagalur and Kodagu), Norway, Romania, South Africa, Sweden, Taiwan, Pakistan(Karachi), and Poland.
In The Raw kicks off their National Coffee Day campaign on September 12th with vibrant posters placed across NYC showcasing the participating coffee shops.
The Posters highlight the opportunity to “have your next coffee on In The Raw” via gift cards at each participating coffee shop. You can Scan the QR on the poster or visit @InTheRaw on Instagram to learn more.
In addition to the giveaway, In The Raw will be sending members of its team to all of the participating shops on National Coffee Day, September 29th, to pick up the tab for a few lucky coffee enthusiasts.
Partner Locations include Ground Support Cafe, MAST, Partners Coffee Roasters, Gotham Coffee Roasters, Now or Never Coffee, Ciao Gloria, Cafe Grumpy, Bird and Branch, The Black Fox Coffee Co., Bonberimart, The Elk, Stumptown Coffee Roasters, Brooklyn Roasting Company, Joe Coffee, Yanni’s Coffee, Ninth Street Espresso, drip, BKG Coffee Roasters, Laughing Man Coffee & Tea co., EastOne BKLN Coffee Roasters, Yafa, Poetica Coffee, Artbean Coffee Roasters, Irving Farm New York Coffee and D’amico Coffee just to name but a few.
We’re honored to be one small, sweet part of so many morning coffee routines, from those that start at home to those on-the-go. We’ve long viewed coffee shops and other foodservice operators as the backbone of our business. In fact, Sugar In The Raw was born from a request for a premium, less refined sugar option from [Sam Brown] beloved owner and operator of Brownies, a vegetarian café in Union Square that was ahead of its time,
said Steven Eisenstadt, CEO of In The Raw.
In the Raw is a premium sweetener from the Cumberland Packing Corp, a 3rd generation family-owned and operated business based in Brooklyn, NY. The Sugar In The Raw product was launched in 1970 and has gradually expanded to include Stevia In The Raw®, Monk Fruit In The Raw®, Organic Agave In The Raw® and Organic Honey In The Raw®.
SOURCE In The Raw
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