Sun-Maid Launches New Blueberry & Vanilla Yogurt Covered Raisins.

The iconic dried fruit snacks brand, Sun-Maid Growers of California has introduced a new creation, Blueberry & Vanilla Yogurt Covered Raisins.

The announcement denotes the new flavor as being a sweet and creamy treat that offers the indulgence of a candy treat.

The California-based Farmers Cooperative says the development of the new flavor involved a secret focus group of kids aged 6-12.

Speaking on the launch of the new Sun-Maid Blueberry & Vanilla Yogurt Covered Raisins, Steve Loftus (President and CEO of Sun-Maid) highlighted his thrill for the new product born from a creative and innovative “board of imagination”.

“At Sun-Maid, we believe in the power of imagination and the importance of listening to our youngest consumers. This new flavor is a testament to that commitment and a delicious addition to our range of snacks.”

said Steve Loftus, President and Chief Executive Officer of Sun-Maid

Sun-Maid’s Blueberry & Vanilla Yogurt Covered Raisins are available nationwide at select Walmart, Meijer, Kroger (starting July 21^st), and Giant Eagle (starting August 1^st) stores. 

Sun-Maid is a farmer’s cooperative that believes in the power of imagination and listening to young consumers.

Who are Sun-Maid Growers of California? Sun-Maid Growers of California is a farmer’s cooperative established in 1912, consisting of numerous grower families with vineyards in California’s Central Valley. Known for its iconic red boxes, Sun-Maid offers a variety of dried fruit snacks, all starting with whole fruit. They are committed to imagination, simplicity, and versatility in their products, making them a trusted choice for consumers.