The iconic dried fruit snacks brand, Sun-Maid Growers of California has introduced a new creation, Blueberry & Vanilla Yogurt Covered Raisins.
The announcement denotes the new flavor as being a sweet and creamy treat that offers the indulgence of a candy treat.
The California-based Farmers Cooperative says the development of the new flavor involved a secret focus group of kids aged 6-12.
Speaking on the launch of the new Sun-Maid Blueberry & Vanilla Yogurt Covered Raisins, Steve Loftus (President and CEO of Sun-Maid) highlighted his thrill for the new product born from a creative and innovative “board of imagination”.
“At Sun-Maid, we believe in the power of imagination and the importance of listening to our youngest consumers. This new flavor is a testament to that commitment and a delicious addition to our range of snacks.”
said Steve Loftus, President and Chief Executive Officer of Sun-Maid
Sun-Maid’s Blueberry & Vanilla Yogurt Covered Raisins are available nationwide at select Walmart, Meijer, Kroger (starting July 21st), and Giant Eagle (starting August 1st) stores.
Sun-Maid is a farmer’s cooperative that believes in the power of imagination and listening to young consumers.
Who are Sun-Maid Growers of California? Sun-Maid Growers of California is a farmer’s cooperative established in 1912, consisting of numerous grower families with vineyards in California’s Central Valley. Known for its iconic red boxes, Sun-Maid offers a variety of dried fruit snacks, all starting with whole fruit. They are committed to imagination, simplicity, and versatility in their products, making them a trusted choice for consumers.
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