The demand for Authentic Mexican products and flavors has to lead to makers of the popular chili lime product, Tijin to increase its product availability across the wider US at Walmart.
This new wider expansion in distribution will be led by two of its most popular flavors, The Tajín Mild Hot Sauce and Tajín Fruity Chamoy Hot Sauce.
Tajín Mild Hot Sauce, with the red cap, is made with a blend of 100% natural chilies, lime juice and sea salt, but presented in a sauce product format and larger size of 15.8 ounces.
Tajín Fruity Chamoy Hot Sauce (orange cap) is made with the same natural ingredients but offers a unique fruity and tangy flavor that comes from apricots. Unlike other sauces in the market, Tajín brand sauces have no added sugar or coloring which make them perfect for the entire family.
According to Tajín, The US market has an increasing trending demand for new flavors. For example, chamoy, a popular Mexican dried condiment made of dried chilies, lime juice, and fruits like apricots, was named the Flavor of the Year 2022 by Food Network magazine.
“We are excited to announce the continued expansion of Tajín Mild Hot Sauce with its unique hint of lime and Tajín Fruity Chamoy Hot Sauce with its hint of apricot. Both Hot Sauces are already widely available at all Walmart stores nationwide. This step helps us reach our goal of making Tajín products available to consumers coast-to-coast,”
said Luis Alfaro, Brand Marketing Manager Sauces & New Developments for Tajín® USA
Tajín Mild Hot Sauce is great in companion with savory snacks like tortilla chips, chicken wings, pizza, and even micheladas, while Tajin Fruity Chamoy Hot Sauce is a great way to enjoy with sweet snacks like fruits, smoothies, mangonadas, and ice pops.
As part of the new trends, Tajín has been inviting consumers to mix Tajín Clásico’s chili-lime powder with either of these two sauces to create unique flavor combinations. The resulting message “MIX IT” is gaining great acceptance among consumers.
Tajín Mild Hot Sauce and Tajín Fruity Chamoy Hot Sauce are also available in supermarkets across the United States and retailers like Kroger and HEB and on Amazon.
Founded in 1985, Tajín is a Mexican-owned company and market leader in both Mexico and the United States in the chili powder category, in addition to being one of the most important brands in the production and commercialization of products derived from chili worldwide.
SOURCE Tajín® USA
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