Toronto, Canada, January 9, 2026 – As Canadians reluctantly ease back into the post-holiday grind, Tim Hortons is attempting to sweeten the transition with a surprising new lineup.
The iconic quick-service restaurant chain is ushering in the new year with a series of hot and cold Chocolate Pistachio beverages, a nostalgic return of the beloved Oatmeal Raisin Cookie, and a value offer aimed at morning Tims® Runs. Are these bold new flavors enough to capture attention, or is it the comfort of an old favorite that will truly win hearts?
The star of this new year launch is undoubtedly the Chocolate Pistachio beverage lineup. Available now at participating Tim Hortons restaurants nationwide in Canada, the collection includes a Chocolate Pistachio Latte, a Chocolate Pistachio Protein Iced Latte (boasting 17 grams of protein per medium beverage, a clear nod to health trends), a Chocolate Pistachio Cappuccino, Chocolate Pistachio Cold Brew, and a Chocolate Pistachio Iced Capp®.
Matthew Feaver, Head of Innovation for Tim Hortons, expressed confidence that “Canadians will love indulging in our new Chocolate Pistachio beverages,” noting that the flavors “pair together perfectly.” It’s a decidedly gourmet-leaning flavor profile for a brand often associated with more traditional fare.
But for many, the real headline might be the return of the Oatmeal Raisin Cookie. Feaver acknowledged that “many guests missed” this comforting, nostalgic treat. This move highlights a smart strategy: innovate with bold new options while simultaneously leaning into the comfort and familiarity that loyal customers crave. It’s a balancing act that many established brands struggle with, but Tim Hortons seems to be pulling it off.
Beyond the sweet treats, Tims is also offering a limited-time value deal for morning regulars: a Classic Breakfast Sandwich or a Classic Breakfast Wrap for just $3 with the purchase of any size hot or cold coffee or tea. This is a clear play to encourage daily visits and offer tangible savings during a time when budgets might be feeling the post-holiday pinch.
And if you thought the new food and drink offerings were all, think again. Tim Hortons is also launching a new Tim Hortons Hockey Club collection of retail merchandise. Fans can grab a hockey squeeze water bottle, travel mug, a Timbits® hockey plushie, and a hockey rink-inspired pet tug toy in-store.
For more serious fan gear, a hockey knit sweater, knit hoodie, toque, and scarf with pockets are available online at TimShop.ca. This doubles down on the brand’s deep connection with Canadian culture and its unwavering association with hockey.
Tim Hortons was founded in 1964, has grown into Canada’s largest quick-service restaurant chain, known for its coffee, donuts, and iconic Timbits. This diverse New Year’s kickoff showcases a brand actively trying to evolve its menu and offerings while staying true to its Canadian roots and value proposition.
Whether you’re craving a trendy new flavor, a comforting classic, a breakfast deal, or some hockey merch, Tim Hortons is clearly aiming to be your go-to spot to start 2026. The question remains: will Chocolate Pistachio be a new classic, or just a fleeting experiment?
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