Twang Unveils Brand Refresh and Introduces Exciting New Products in National Release

Twang makers of premium-flavored salts, sugars, and seasoning blends have announced a brand and packaging for other products that highlight its Latino heritage and fun ethos.

The brand’s packaging has been redesigned to represent the brand’s Latino heritage and its fun ethos, with elements like papel picado, playful icons and more.

To Celebrate the new branding, Twang has introduced 3 new products. These products are Chile Lime Beer Salt, Tangy Tamarind Snack Salt and Classic Chamoy Snack Salt. 

Twang’s Chile Lime Beer Salt offers a zesty punch of lime and chiles that pair perfectly with beer, hard seltzers, canned cocktails and sodas. Twang’s Tangy Tamarind Snack Salt combines the fruit flavor with spicy chile and tangy lime, while the Classic Chamoy Snack Salt is Twang’s granular take on the beloved condiment that merges the flavors of pickled fruit, chiles and lime. Both new Snack Salt flavors transform everyday snacks like fruit, veggies, and candy into extraordinary treats.

Twang, as a company was previously divided into four product categories and a growing food service division, with its new, is unifying its branding.

Beer Salt is now Twang Beer Salt, Twang-A-Rita is now Twang Drink Rimmers, Twangerz is now Twang Snack Salts and Reserve Michelada is now Twang Michelada Mixer.

Twang has undergone a brand transformation, yet it retains its authentic Latino-inspired flavors.

On the efforts that went into the rebranding, Twang CEO Elysia Treviño-Gonzales was quoted as saying ” This brand refresh has been a labor of love for the Twang team, We are excited to bring everything together in a cohesive, but fun way that really highlights who we are as a company.”

The new Twang brand and products will roll out in stores such as Walmart and HEB and be available online in the coming months.

SOURCE Twang