Your Soda Just Got an Upgrade: Poppi Enters the UK Market, Backed by PepsiCo

London, February 26, 2026 – Alright, UK, get ready to re-evaluate your fizzy drink choices, because a bona fide American cult phenomenon is making its grand entrance.

Poppi, the so-called “modern soda” that took the US by storm, is officially hitting British shelves this March.

Thanks to a long-standing bottling deal with PepsiCo, Carlsberg Britvic is bringing five of Poppi’s distinct flavours to our shores. Is this the game-changer the soft drink aisle needs, or just another brightly packaged hopeful? We’re about to find out, aren’t we?

So, what exactly is Poppi, and what’s the fuss all about? Born in the digital ether and nurtured by pop culture, this brand has pretty much rewritten the rules for “soda” in the States. Forget the sugary, guilt-inducing stuff; Poppi promises “full flavour fizz” made with ingredients you can, well, “love.” That means low sugar, low calories, and crucially, high fibre. It’s all about “pure feel good-fizz,” trying to deliver that soda satisfaction without the typical drawbacks.

PepsiCo clearly saw the potential, snapping up Poppi for a cool $1.95 billion back in 2025. This a statement about where the beverage giant sees the future of refreshment.

But Poppi’s allure, they’ll tell you, goes way beyond what’s in the can. This brand, distributed and produced locally for the UK by Carlsberg Britvic, practically oozes “culture-first, social-led DNA.” It’s a masterclass in community engagement, built on creator partnerships that generated insane awareness and loyalty in a segment that’s growing faster than a TikTok trend.

For PepsiCo, Poppi isn’t just another drink; it’s a portfolio premiumisation play, designed to attract a new generation of consumers and unlock fresh drinking occasions. Basically, it’s the cool kid trying to make soda relevant again.

Munnawar Chishty, Carlsberg Britvic’s Chief Marketing Officer, is understandably buzzing. He reckons Poppi’s UK launch is “a hugely exciting moment for the category,” banking on its “remarkable traction in the US” to translate directly. He’s convinced shoppers are craving soft drinks that don’t just taste good but also come with a “modern brand story.”

And with its “vibrant packaging” and “bold flavour lineup,” he’s probably right that it’ll stand out on a shelf. The question remains: can it convert that initial eye-catching appeal into actual, repeat purchases in a crowded UK market?

Natalia Fillipociants, PepsiCo’s GM Europe FOBO, echoed that enthusiasm, calling Poppi “an exciting step forward in the evolution of PepsiCo’s beverage portfolio.” This isn’t just any launch, mind you; it’s the brand’s first global rollout post-acquisition.

To her, Poppi is an opportunity to “lead the next evolution of soda,” blending taste with “cultural relevance and emotional connection.” High aspirations, indeed. They see it as a category leader, reflecting those ever-changing consumer tastes. Much more innovation is promised too, so it seems like PepsiCo is truly all in on this one.

So, what can you expect? Poppi will be available in sleek 330ml cans, both individually and in handy four-packs. The initial UK lineup includes:

• Strawberry Lemon
• Orange
• Raspberry Rose
• Lemon Lime
• Wild Berry

You can grab them starting March 5th at Tesco and Pret nationwide, with a wider rollout planned for later in the year. It’s a big bet, merging American trendiness with British consumer habits. Will Poppi become your next guilt-free pleasure, or just another short-lived fad? Let the taste tests begin!