Zaxby’s™, the Georgia-based quick-service restaurant known for its Chicken Fingerz™, is set to open its first locations in New Jersey in the summer of 2025.
The two South Jersey restaurants mark the brand’s expansion into the state, led by Premanand Gupta of the GSP Group, a longtime New Jersey resident.
Currently, the GSP Group has signed on to open six Zaxby locations across South, Central, and North Jersey, with plans to open more in the future. Their first location, just north of Philadelphia, represents the first step in their strategy to bring Zaxbys to the entire state of New Jersey.
We started looking into Zaxbys about a year ago, We have always been interested in the growing chicken market, and Zaxbys stood out with its exceptional product and strong business model. We’re confident that it will quickly become a local favorite.
said Premanand Gupta, co-owner of GSP Group.
Gupta and his team have significant business experience, including independent entrepreneurial ventures and affiliations with quick-service restaurant brands like Dunkin’ and Subway. They are confident in their capacity to expand the Zaxbys brand throughout the state.
Mike Mettler, Chief Development Officer at Zaxbys, expressed his excitement for this new partnership.
We are eager to see Zaxbys expand into New Jersey with such experienced and passionate owners. The GSP Group’s strong operational background and commitment to excellence make them the ideal partners to grow our brand in this new market.
The GSP Group’s plan is to establish a strong presence in South Jersey before expanding north. With two locations already identified and leases signed, their growth strategy is well underway to bring the iconic crave-able chicken to the Garden State.
This news follows Zaxby’s ongoing expansion in the USA with locations like Maryland’s Eastern Shore.
Founded in 1990, Zaxbys™ is committed to serving delicious Chicken Fingerz™, Zalads®, wings, and signature sauces with southern hospitality and a modern twist. Zaxbys app is available on Google Play and the App Store.
SOURCE Zaxbys
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